Bo's Cafe Life

Posted in Uncategorized by Wayne on January 25, 2010

8 Responses

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  1. Chris Eldin said, on January 25, 2010 at 9:40 AM

    Ahhh… an area near and dear to my heart. Here’s a guest post I wrote a short while back, thinking publication was just around the corner. Ha!

    • Wayne E. said, on January 25, 2010 at 11:29 AM

      Chris, what a GREAT piece! Thorough, informative…and funny! Of course I’m hoping you were right when you included local cafes as one of the places that are supportive of local talent.

      Here’s the $64,000 question: Did any authors say that Book Roast helped them sell any books?

      By the way, the article that inspired this strip, James Patterson Inc., was in yesterday’s New York Times Magazine. I encourage everyone to read it.

  2. Jemi Fraser said, on January 25, 2010 at 6:57 PM

    I guess I’ll have to make my “brand” first as well 🙂

  3. Chris Eldin said, on January 25, 2010 at 8:06 PM

    Hi Wayne, thanks for reading it (It was a long post!) and also thanks for your nice words!!
    I believe, if I remember correctly, that I said that we made a few mistakes… one of them was assuming our readership would grow organically (If we had a YA author, some of those fans would stick around for the next day’s author, which would be a thriller, etc.) We didn’t expect everyone to keep coming back. We didn’t even expect half. I was aiming for 10%. It just didn’t happen. People remained loyal to their genres and there was no crossover (at least for that one year marketing experiment.) Um, what was your question again?
    Oh yeah. Did it help sell books.

    Honestly, not really. Most if not all the authors brought with them their own fans. When we hosted special events (like roasting agents or editors) we drew in huge numbers. My unscientific conclusiion is that the people who blog tend to be writers. I could be wrong. Again, I want to emphasize this is unscientific. Blogging will not be a markeing vehicle for me. I can’t tell you the countless (I mean dozens and dozens, if not hundreds) of hours spent trying to grow the Book Roast. Visiting other peoples’ sites. Visiting online book clubs, etc. None of it panned out. well, very little.

    I could talk about this on and on.

    I developed my monkeypeemonkeypoo blog/brand because in my middle grade novel called “Fat Chance’s Magical Mayhem,” there is a witch’s monkey. I wanted to start branding the monkey to go after the kids’ market, and a blog was just a minimum first step. I have a whole marketing plan around that damn monkey. But I have to sell teh book.

    Do you know any agents or publishers who like monkeys? (that is supposed to be a joke)

    Sorry for the long reply.

    • Wayne E. said, on January 25, 2010 at 9:12 PM

      Thanks for the detailed reply! I appreciate it.

  4. Lori W. said, on January 26, 2010 at 1:49 AM

    This is a good one. Why are virtually unpublished writers advised to have a brand? What am I branding? Me as aspiring writer? Feels like I’m selling the same thing as everybody else for now. 🙂 And Chris, I remember that post on EAs site and I totally read Book Roast. It was a fun site. I watched your masked monkey eating breakfast videos, too. I’ll hop over to your site and de-lurk. O.K., I guess branding works because I’ll recognize your names when your books are in the store.

    • Wayne E. said, on January 26, 2010 at 5:41 AM

      “I guess branding works because I’ll recognize your names when your books are in the store.” 🙂

      Thanks, Lori!

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